"On March 2, 2013, the KEEP CALM and DO WHATEVER meme reached peak terrible. A t-shirt company called Solid Gold Bomb was caught selling shirts with the slogan “KEEP CALM and RAPE A LOT” on them. They also sold shirts like “KEEP CALM and CHOKE HER” and “KEEP CALM and PUNCH HER”. The Internet—especially the UK Internet—exploded. How did this happen? “Algorithms!"
This whole post is fascinating.(via notemily)